Design & writing >> creative direction / concepts / campaigns / identities / brand / naming / messaging / data visualisation / infographics / storyboarding / websites / social media / reports / publications / magazines.
Brevity + levity = longevity. Keep it concise and aim for wit. Engagement makes the message more memorable. Think new and bold – skewer tired tropes, be distinctive, be authentic, avoid jargon. Weigh up how words sound as well.
Where to begin? Research thoroughly / consider different perspectives / create purposeful, cohesive concepts that capture attention and deliver messages effectively visually and verbally.
Be open. Ideas come from everywhere.
